The American Heart Association Backs Innovative ‘Earn-and-Learn’ Life Hub App for Economic Mobility and Health Equity
Social enterprise Electus Global Education Gains Backing of The Association’s Social Impact Fund to scale hybrid EdTech-FinTech app Life Hub
30 October 2024 – Electus Global Education Co., Inc., the Tampa-based social enterprise behind the Life Hub—a hybrid EdTech and FinTech platform—has secured pivotal support from the American Heart Association(the Association) Social Impact Fund. This funding will enable Electus to expand its groundbreaking financial literacy, entrepreneurship, and career readiness education technologies to equip children with essential life skills, fostering economic resilience and transforming futures in U.S. communities, with a special focus on Orlando, Florida.
“Life Hub empowers kids with ‘Happy-Life Skills,’ and with the backing of the American Heart Association, we can expand our reach, scaling our transformative technology where it’s needed most.”
Anna Grace Du Noyer, CIPR, Chief Social Impact, Strategic Partnerships and Communications Officer, Electus Global Education
Life Hub is a web and mobile app designed to meet the distinct needs of diverse communities by embedding financial literacy, entrepreneurship, and career readiness education into an accessible learning ecosystem—through a web and mobile app. Life Hub empowers learners with ‘happy-life-skills’ by offering flexible, scalable learning pathways tailored to local community needs. The platform aims to break down systemic barriers to economic mobility, promote health equity, and support long-term success for underserved communities.
At the core of Life Hub is its “learn and earn” model, transforming passive learning into active skill-building, with hands-on money management.
Partnered with schools, micro schools, and youth organizations across the US—with plans to scale operations using the funds from the Association—Life Hub learners engage in micro-learning modules on a wide range of topics meeting a national standard of education. With over 1,500 educator-created edu-jobs available to explore—and more added each week—through Life Hub’s Visa Rewards Card and earnings dashboard, students gain budgeting skills and make real-time financial decisions, reinforcing their learning experience.
Electus Education’s support from the Association highlights the direct link between financial literacy and long-term health outcomes. Research underscores that stronger financial knowledge leads to better healthcare decisions, such as increased preventive care, including cardiovascular check-ups, which significantly lower long-term heart health risks.
“We are proud to accelerate Electus’ innovation and growth in EdTech through Life Hub—empowering young people with skills, knowledge, and tools that democratize economic resilience to address critical social drivers of health. The support from American Heart Association Ventures’ Social Impact Fund will help amplify Electus’ reach, creating pathways toward healthier and more prosperous futures. I am particularly excited to witness the ripple effects of this effort in driving meaningful, systemic change, beginning in Orlando.”
Lisa Suennen, Managing Partner, American Heart Association Ventures, American Heart Association.
Orlando, Florida – a key focus area of this support – faces significant economic disparities, with 23% of residents classified as unbanked or underbanked, further limiting their access to financial services and exacerbating inequality.
42% of Orlando employers report challenges in finding skilled workers for higher-paying jobs, perpetuating poverty and limiting career mobility. These issues also lead to poorer health outcomes and restricted access to essential services like healthcare. To address these challenges, Life Hub’s micro-credentials—digital badges and courses – offer targeted skill building based on local industry needs, particularly in underrepresented fields like STEM.
The multilingual, culturally relevant modules engage youth, equipping them with skills aligned with local employer demands.
We are incredibly honored to receive support from the American Heart Association’s Social Impact Fund. By teaching financial literacy, entrepreneurship, and career readiness, we’re creating pathways to health, happiness, and self-sufficiency. This support allows us to scale and reach underserved communities like Orlando, where these skills are critically needed. Together, we aim to empower a generation that’s not only financially savvy but also capable of building stronger, healthier communities.
Anna Grace Du Noyer, CIPR, Chief Social Impact, Strategic Partnerships and Communications Officer, Electus Global Education
“This support allows us to strategically invest in our platform’s growth and scalability, ensuring operational efficiency and long-term sustainability. The financial backing from the American Heart Association strengthens our ability to enhance our technology, explore new revenue streams, and create lasting value for both our users and partners.”
Patricia Kampmann, CEO, Electus Global Education Co., Inc
Life Hub is for schools, micro schools, homeschoolers, school districts, youth organizations and families. For more info, head over to www.lifehubeducation.com or email lifehub@electuseducation.com
